domingo, 5 de fevereiro de 2012

gamification + iphone NYWaterways ticket to ride

You’ve Won a Badge (and Now We Know All About You)

"If Samsung Nation sounds a little like the social network game FarmVille, minus the farm, it’s no accident. Samsung is embracing a business trend called gamification, which takes elements from games and applies them to other settings." NYT, Feb4,12

http://www.nytimes.com/2012/02/05/business/employers-and-brands-use-gaming-to-gauge-engagement.html?_r=1&hp

enjoy, read it like it was a game. 
tgps: vejam tambem "Smartphone can be ticket to ride" NYT
http://www.nytimes.com/2012/02/05/nyregion/a-smartphone-can-be-a-ticket-to-ride.html?hp